Mobile Marketing is the idea where marketing activity happens on consumer’s personal mobile devices. As more people uses smartphones than laptop and 74% use smartphones to access social media than laptops, mobile marketing has become a vast opportunity due to its accessibility. However it is definitely different than on traditional desktops as the way we interact with our phones differs with desktops as it has a much smaller screen, personal, timely, and location independent.
As it can be seen here, it is projected that by 2021, smartphone users will reach 3.8 billion users, emphasising the importance on having a mobile marketing strategy for corporates to market their businesses or to cater their users mobile needs. There are many tools to exploit mobile marketing that is through mobile ads, coupons, website, apps and payments.
As you can see, there are different segments on how ads are targeted to mobile devices. For example, mobile ads are targeted to strangers or groupies as the tactics may be push or pull depending on how they present it e.g. in games that require you to watch an ad for in game currencies would count under groupies as users have an incentive to use it.
According to the paper, there are also 4 types of social media that is dependent on location-sensitivity and time-sensitivity
Quick Timers is not location sensitive but time sensitive. Nowadays, stories, popularised by Snapchat is a 24 hour limited post, has now spread into other social medias such as Instagram, Facebook and now LinkedIn as it shows a more casual, new conversational formats to refresh the business focused world.
/cdn.vox-cdn.com/uploads/chorus_image/image/66390065/1158410994.jpg.0.jpg)
Space Timers is location and time sensitive. Usually used when we ask people ‘Where are you?’ and they say ‘I’m on the way!’ and they have really bad track record so you ask them for their live location through WhatsApp to show their location real time.
Slow-timers does not have any time or location dependencies where content can be read, watch, or heard anywhere and anytime like Youtube and TikTok. For example, this video was uploaded in January 2012 and still can be watched until today.
Space-locators are location focused apps such as TripAdvisor, Yelp that reviews restaurants and other destinations
From this information, I have one question.
Given the opportunity, how can you optimise your favorite brand awareness through mobile marketing?
I personally love KVD Vegan Beauty due to their high quality and pigmented makeup, but the current scandal revolving Kat Von D is harming the company. They should put out Instagram Advertisement regarding CSR that they are doing to rebrand and improve their brand image as they are a makeup company and Instagram us a highly visual platform.
digital diary 
Hi, Sabrina. I believe there are many ways to optimize brand awareness through mobile marketing. You put out some examples in your article such as mobile ads, apps and payments. Companies can create a commercial advertisement through social media where customers mostly engage to and be able to click and explore more of the brands. Moreover, it is recommended for companies to create their own app to ease customer on finding more information along with promotions and rewards about your brand. Last but not least, companies may provide cashless payment methods such as DBS Pay Lah!, OCBC Pay Now, NETS, VISA etc. to facilitate the transaction through online website or mobile application.
LikeLike
Thank you for reading my blog Sarah!
Mobile apps are currently rising and as u said many banks have transitioned to fintech. I do believe that it is not only for existing brands but it is an entirely new market for new products to be invented such as ride-hailing apps like Grab and Go-Jek. Possibilities are endless!
Warmest Regards,
Sabrina
LikeLike
Brand awareness is so important to reach target customers. For me i like this brand Aftershock, its a new up and coming brand in Singapore which is also available in Australia. It’s a company which produces personalized laptops. Mostly focused on the gaming market. I feel like for aftershock they could encourage their customers to provide them with more positive reviews. As for a company like aftershock, their customers usually are looking for a reliable source because of it’s high commitment. Let me know what you think?
LikeLike
That is great! i like that they are focused on their customers and lean on them. I like Marhen J a fashion company that is great in selling themselves through testimonials, endorsements, and their products itself are really nice building a massive following.
Thank you for reading!
Warmest Regards,
Sabrina
LikeLike
I couldnt agree more, especially with the title of it! Cuz i really do think that ads have really taken over our phones nowadays…
LikeLike
Hi i will definitely utilize space-locators to optimize my mobile marketing. As i personally feel that in this digital era, people often refers to googles maps or other space locator applications to look up on things happening around them. Thus, with the help of these apps it will definitely increase the chances for my brand will reach out to targeted audience.
LikeLike
I also feel that there are marketers using a mobile phone to tp target the audience. Thanks for your blog post! I have learned the different classification of mobile media!
LikeLike
You’re welcome!
The different classifications of mobile media is important for learners like us to discern its pros and cons for the type of marketing we want for our products and companies and which would be the best strategies to sell our products!
Warmest Regards,
Sabrina
LikeLike
There are many ways of mobile marketing. As traditional marketing is getting less popular with the increment in popularity for digital marketing, digital marketing is still fairly new in the world of marketing. Raising brand awareness through many IMC campaign strategies should be fairly good to produce good marketing contents on platform such as mobile phones. However, i still believe that traditional marketing is still very effective. How do you think should we utilize both avenues at the same time to achieve the best of both world to attain maximal brand awareness for a brand? 🙂
LikeLike