consuming social media.

Twitter, Facebook, Snapchat, Instagram, Reddit, to Wikipedia. There are many different types of Social Media created with different purposes. With the emerging use of Smartphones in the last decade, social media usage is now at all time high with a projected 3.1 billion social media users in 2021. Admit it, we’re glued to our phones. The constant flow of information, the never-ending new content, or FOMO. Maybe you don’t relate?

That maybe because as social media consumers, we are divided through our degree of creation and consumption. I personally enjoy consuming and creating content, a devotee one might say. You might be an entertainment chaser, nor connection seeker. Different users will have different types of target marketing strategies.

Companies would target your favourite Instagram influencer to promote their products influencing you to buy their items. One example would be Sugar Bear Hair.

Sugar Bear Hair is a hair supplement company that is famous for its tasty, gummy bear shaped supplement. It first went viral due to Kylie Jenner’s post on Instagram with the hashtag #sugarbearhair. Soon, smaller influencers are endorsed by Sugar Bear Hair to promote their products on social media especially Instagram.

As the new era approaches, there are many types of e-business models in the internet such as brokerage, advertising, subscription, infomediary, merchant, and community model. One of the most popular ones are subscription models

What’s your favourite e-business model?

Two of my favourite subscription models that I entirely enjoy is Netflix and Spotify. These two online businesses have great UI/UX that completely envelopes users to stay inside their services. Netflix ‘Next Episode’ button that loads every time I finish the series ended up making me binge watch more than I would like to admit. In fact, Netflix had become the largest global video streaming traffic, with 26.6% share! What’s even more mind-blowing is that users of Netflix watched a total of 1 billion hours on movies. Weekly.

To be honest, as long as the company’s are set on putting their customer on number 1 and keep on improving their businesses to cater the customer, more will come and would not mind spending a dime for it.