Twitter, Facebook, Snapchat, Instagram, Reddit, to Wikipedia. There are many different types of Social Media created with different purposes. With the emerging use of Smartphones in the last decade, social media usage is now at all time high with a projected 3.1 billion social media users in 2021. Admit it, we’re glued to our phones.Continue reading “consuming social media.”
Category Archives: Uncategorized
welcome to the dark side
Three things we need to change to save it: Control over personal data Spread of Misinformation Lack of Political advertising transparency & understanding Bots and Fake Accounts Around 48 million of Twitter’s 15% are automated bots while Facebook had up to 60 million bots. The existence of bots can harm and sway advertising audiences, reshapeContinue reading “welcome to the dark side”
digital campaigns & imc
Integrated Marketing Communications is a process for managing customer relationships that drive brand value – integrating all promotional tools so it is all relevant and consistent to the customers (Schultz 2008). Nowadays, marketing has become more complex and more customer focused unlike mass marketing that has a massive target that may not necessarily be interestedContinue reading “digital campaigns & imc”
search engine optimisation a.k.a google ads.
Does this look familiar? These are the ads that pops up when I search for AC cleaning. This is the gist of what search engine marketing is where companies promote/ optimise their websites in search engines such as Google, Yahoo, or Bing to show their webpage first when users search for certain words. But whatContinue reading “search engine optimisation a.k.a google ads.”
the internet of things & big data
The Internet of Things (IoT) is where items utilises the Internet/ systems of the Internet to trigger actions i.e. objects that talk to other objects/ objects that talk to people. IoT became common due to the falling cost of sensors and actuators, Increased ease of connections to these sensors and Improved ability to access andContinue reading “the internet of things & big data”
the ads have invaded our phones.
Mobile Marketing is the idea where marketing activity happens on consumer’s personal mobile devices. As more people uses smartphones than laptop and 74% use smartphones to access social media than laptops, mobile marketing has become a vast opportunity due to its accessibility. However it is definitely different than on traditional desktops as the way weContinue reading “the ads have invaded our phones.”
what about social media?
I wake up in the morning and check out Instagram and WhatsApp to see if there is anything that I might have missed, any calls or important messages. While scrolling around, I encountered many ads that are directly catered to me every single day. The ads changes once in a while, restaurants, shampoos, and evenContinue reading “what about social media?”
about this blog.
In the spirit of further understanding digital marketing, this blog is created to expand our knowledge and hopefully pass the course in flying colors. This blog is dedicated to learning, understanding, and exploring the means of digital marketing, Through this blog, we shall learn more regarding the technicalities and intricacies of the 21st century meansContinue reading “about this blog.”
digital diary 