“If you think that the internet has changed your life, think again. The Internet of Things is about to change it all over again!“
– Brendan O’brien
The Internet of Things (IoT) is where items utilises the Internet/ systems of the Internet to trigger actions i.e. objects that talk to other objects/ objects that talk to people. IoT became common due to the falling cost of sensors and actuators, Increased ease of connections to these sensors and Improved ability to access and analyse data generated. Due to IoT, everything became smart. It started with the phone, then it spread to TV, AC, lamps, doorbell, pretty much everything nowadays can be controlled using your smartphone through using the IoT.
As IoT creates digital track, it can analyse our behaviours to curate advertisements. IoT is more narrow and specific according to the things used (e.g. lamps etc) so it can help create a precise user profile for marketers.
Wearable technologies such as smart glasses and smartwatches are becoming popular and it contains information needed for the users usually connected through their smartphones. As digital marketers, what can be done to exploit these new yet smaller screens?
Wearables are usually location dependent and it is instant. So, if you’d like to optimise marketing in such small devices, it is more profitable for local marketers promoting local events and restaurants. It must capture the customer’s attention ASAP as customer’s only glances at their wearables unlike their smartphones.
Big Data is literally ALL the world’s data that comes Internally (sensor data), Externally (social media, structured data, and unstructured data available as audio, images, video, and unstructured texts. It is out there, scrambled, waiting to be decoded. It is especially useful for niche markets. For example, one random fact is credit card companies found that people who buy anti-scuff furniture pads are highly likely to make their payments.
How do we use big data to improve digital marketing? Recommendation engines are currently everywhere in online shops and it usually lures you to stay there and makes you buy more than you needed. It’s like the new Supermarket Psychology that traps you in. To what extent is Big Data until it is considered a privacy violation?
Which would you rather utilise Big Data or Internet of Things to optimise your digital marketing? Why?
Big Data can be used to analyse your digital tracks to curate ads to what you want. Nowadays I just think of the things and I want and sometimes it pops up in my Instastory as an ad! So darn scary tho as it may violate Privacy Policies without us knowing…
digital diary 
Wow sab! I love it.
I agree with you on how Big Data can be scary since they are everywhere around us. I worry too at times- the part you said on “anti scuff furniture pad” that was a good one since that part totally slip off my mind. Maybe can add more of recent examples or your personal experience ya! (: good one!
LikeLike
Thank you puteri for reading my blog!
One recent example for me is that when I know that Instagram has my database in a very orderly manner! You can check it on your profile under your Privacy and Security where you can Request your data, All of your Instagram Stories, likes, comments, EVERYTHING! All of it is packed in a neat folder.
Scary no?
Warmest Regards,
Sabrina
LikeLike
I agree with you, Sabrina. I think Big data and IoT will be very helpful for companies to provide convenient way for customers to facilitate the process of doing things faster hence they can do their daily activities efficiently.
LikeLike
Thank you for agreeing Sarah! I do believe so too. As I mentioned above, it is a highly new and highly sought after market. However, brands need to choose which are the most suitable for them so not both can be utilised for all companies.
LikeLike
it is indeed interesting, I myself use a smartwatch which is a part of IoT and sometimes I get interesting ad that are relevant to me due to my location. For local businesses they can try and utilise that IoT but maybe that’s a bit hard to do?
LikeLike
I do think there is a need in developing IoT for local marketers that is making it easier to use like website makers that are easy to use nowadays. Maybe we can focus more on making IoT marketing systems commercial and easy to use so more people can expand businesses through that?
Thanks for reading Ferisa
Warmest Regards,
Sabrina
LikeLike
What a great post! It is amazing how IoT and Big Data can help marketers to improve businesses. Everything becomes easier and convenient. Keep up the great work!!
LikeLike
I really enjoy reading all ur posts! Very insightful and well-written. Thanks for explaining all about IoT, Big data and how they are able to help marketers!
LikeLike
i think big data and iot is a very smart way for marketers to know more about their consumers. however i guess there is a grey area if what they are marketing is not so good for consumers. say for example alcoholic drinks. they wouldnt know if a consumer struggles with alcohol addiction and is trying to recover. By catering related ads to them may not be the most ethical thing to do.
LikeLike
Big data is very smart for marketers to determine their future consumers. But on the other hand, I am scared if the big data is related to our privacy.
LikeLike
Which would i use? how about both! Obtain the best of both worlds! With so much technological advancements that is happening in the world, i believe one should always learn to full optimize and maximize the potential of how these can assist us in the things we do, be it business or simply our personal lives. Not to forget mentioning that this post is really amazingly detail and profound! what do you think of my opinion? 😀
LikeLike
Thank you for enjoying my blog post!
I like your opinion and I do agree, but we should also consider the security threats that it may impose and stay aware.
Warmest Regards,
Sabrina
LikeLike